Food,  Inspiration

Feed a child, feed a dream

When I look at my Noah, I see a little prince, with the whole world at his feet. Jason and I often talk about all the things he could possibly do with his life. We talk, we dream, we nurture, because we want him to be all that he can be. When I look at my Noah, I see a healthy, happy little boy. A little boy who loves adventure, and takes on life at full throttle.

I look at my Noah and I am so thankful that we are able to care for him and provide for him. I am so thankful that we are able to send him to school with a full tummy from breakfast, and with a lunch bag filled with food, for his next meal. How many children in South Africa go to school hungry, unsure when they will be able to eat their next meal? Too many; which is why Albany Bakeries is running a campaign to deliver 5 million meals to underprivileged school children across South Africa, in 2018.

Hunger, poor quality food and education continue to plague South Africa’s children. Recently, the Annual South African Child Gauge reported that about 53 children under the age of five die in South Africa every day — and three-quarters of them do not live to see their first birthday. Malnutrition doesn’t only threaten children’s survival, it undermines their ability to thrive and achieve their full potential. In 2018, Albany Bakeries is reaching out to citizens across the country to join hands in making a difference.


As a mom, I am so excited about this campaign. I am behind any initiative that will help feed under privileged children in our beautiful country. We have the power to help make a difference in the lives of children who so desperately need it. Let’s be the village. Let’s all do our part to help feed 5 million children in Mzansi this year. Here is how you can get involved:

Mzansi has the ability to help hungry children achieve their dreams, but it all starts with a nutritional meal to help them concentrate at school.  For every loaf of Albany Superior and Everyday bread purchased during the campaign at SPAR, Shoprite Checkers, Pick n Pay and spaza shops, a child in need will be fed and given a fresh and healthy start. Added to this, consumers stand a chance to help a school win R10 000 in cash towards a nutritional and/or feeding scheme. In total 50 schools across South Africa will benefit from Albany Bakeries generosity.

With malnutrition a major underlying cause of death in 64% of South Africa’s children under the age of five, as reported by Unicef South Africa, food and nutrition are an essential element in the prevention of this growing epidemic. Bread is a staple food that provides carbohydrates, the energy provider that both fills a child’s stomach and keeps them fuelled for longer. Filled with nutritious benefits and fortified with vitamins and minerals, bread prevents energy ‘highs and lows’ and sustains energy for much longer.

Go ahead and buy a loaf of bread. Help Albany Bakeries feed 5 million children. It’s really that simple. You can change a life by buying a loaf.

Every time I look at my Noah, and send him to school with his packed lunch bag and full tummy, I am reminded of the children who don’t have a full tummy. I will buy their bread. Will you?

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